Target audience

Primary audience

Educator and potential employer/client

The main purpose of the portfolio now is to pass my assignment and to do this I must meet the targets my tutor has set for that assignment. Also the point of the course is to get us ready for employment so you could say that the other type of person it is aimed at is potential employers/clients.

Example-John-Paul is a 29 year old senior designer and is looking for a new junior designer. He works for a small design company in Huddersfield; they have been advertising and have recieved quite a lot of CV's and John-Paul has the job of going though the CVs and online portfolios to choose people to interview.

Age: 30+
Gender: Male
Occupation: Teacher
Online Experience: Very experienced with the internet
Online Frequency and activities: 8+ hours a day, websites for work for research, informational websites and design websites
Online Location: Work and home
Connectivity: High speed broadband connection

Age: 26+
Gender: Mainly male but female as well
Occupation: Senior Designer / Manager
Online Experience: Very experienced with the internet
Online Frequency and activities: 8+ hours a day, websites for work for research, informational websites, design websites and portfolios
Online Location: Work and home
Connectivity: High speed broadband connection at work and broadband at home

Secondary audience

Students

Other students will be looking at my portfolio to get an idea of my ways of working and what I am like. Also to get inspiration and to look at the kind of thing they could do.

Example- Edward is a 20 year old student who is studying web design, he regularly looks at students and professional portfolios to get ideas on how to make his portfolio look. He also wants an idea of what kind of work he might be doing.

Age: 18+
Gender: Mainly male but female as well
Occupation: Student
Online Experience and activities: Very experienced with the internet
Online Frequency: 8+ hours a day, informational websites for research for assignment work and design websites
Online Location: Work and home
Connectivity: High speed broadband connection at work and broadband at home