Tuesday, 3 March 2009

Competitive analysis


This student portfolio is Gemma Harris’s. The navigation of the website is annoying; it is only a one page site which, when you click a link , just takes you down the page and to get back to the top you have a scroll; after having to do it a couple of times it can get on your nerves.

The layout of the website is good, apart from having it all on one page. When you first get on to the website you straight away see her work, which is good because that is the main purpose of going to the website. Even though it is basic that is kind of a good thing as it does attract you more to looking at her work rather than the website itself, but it could be made a bit more fancy to show off her web design skills. Also Gemma has done more than just web design, so she could have used her website to show off some of her other skills such as photography and film. People are more employable with more skills so that could advantage her and help her get more projects.

The bit about her could maybe be cut down as there looks a lot to read and on the first look it can put you off reading it. She doesn’t really need go into detail about what she did on her courses or how she learnt web design, a brief summative couple of paragraphs would be fine.

Overall I think the website is good but could be made a lot better by having a number of pages instead of just one.


This is the professional portfolio. To get this website I searched on Google for web design portfolios then clicked the seventh page just so I didn’t choose from the normal first two pages. This one stuck out to me because of the strange name; I think the company can carry the name off as there is no stupid remark linked to the name.

The look of the portfolio is simple, I like how they have used an image that looks like a cork board with well known companies who they have worked with pinned on it. It gives the idea that if they have worked with well known companies they must be quite good. The colour scheme is linked in with the name of the company, strawberries are red so the colour scheme is mainly red, for the background they have used light red stripes which gives you that bit of colour but not too much, a block of red for the background would have been too strong.

Navigation though the portfolio is easy, the gallery layout allows you to see the range of websites they have created and they are labelled as to which project they were. When you click on the images of the websites you get a good description about each project and it also mentions which skills they have used for that certain project. You can view larger images of the websites and also go on the live website.

Overall I think the website looks good, is very easy to navigate round and gives you a good amount of detailed information about the projects they have done.

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